Tech & Marketing News from IDG

March 30, 2017

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China Oceanwide Completes Acquisition of IDG

IDG (3/30)

Upon closing, China Oceanwide became the controlling shareholder, with 90% ownership share, of IDG’s operating businesses, including International Data Corporation (“IDC”) and IDG Communications (“IDGC”), with the remaining 10% held by IDG Capital, and a minority shareholder in IDG’s venture business, IDG Ventures.
Google Pushes Apple Out Of Top Brand Spot

MediaPost (3/30)

A brand’s strength is assessed based on factors such as marketing investment, familiarity, preference, sustainability and margins to determine what proportion of a business’s revenue is contributed by the brand. This is projected into perpetuity and discounted to determine the brand’s value.


Bloomberg (3/30)

The San Francisco-based startup has been meeting with bankers to discuss plans to list, people familiar with the talks said. While the company hasn't set specific timing, potential advisers believe it will be ready to go public by the end of this year.

CIO (3/29)

Extreme recently agreed to be a bidder for Avaya's networking business which it expects will bring it $200M in revenues should Extreme win the bid. Some of Avaya’s technology strengths included its networking fabric and Network Micro-Segmentation technology that helps customers secure enterprise components.





VentureBeat (3/30)

A world without removable SIM cards has been edging ever closer in recent years, and last February Samsung launched the first GSMA-compliant device to sport a non-removable 'eSIM' — the Gear S2 classic 3G smartwatch.

Network World (3/29)

IBM did note that while the healthcare industry continued to be beleaguered by a high number of incidents, attackers hit on smaller targets resulting in a lower number of leaked records. In 2016, only 12 million records were compromised in healthcare - keeping it out of the top 5 most-breached industries.



Marketing Land (3/29)

Social proof is a general term that refers to any piece of evidence from the peers of your intended audience that verifies some element of your argument. For example, it could be a word of praise from a past consumer that reinforces a claim you made about your products.

Digiday (3/29)

It’s not all doom and gloom, according to Smith, as he believes publishers still have a vital role to play as long as they prioritize their brands, differentiate their products and create revenue streams that are not reliant on Google and Facebook.

Network World (3/29)

Lookout researchers warned of a campaign involving fake ransomware attacks that attempt to extort money from users of mobile Safari. Victims are accused of accessing illegal pornography and the browser appears to be locked up unless a 'ransom' is paid.

VentureBeat (3/29)

Consider the virtues of chatbots, the current software star across the enterprise. But for every virtue, there’s a vice. Don’t leave your customers wailing 'What’s in the box?' — avoid these seven deadly chatbot sins.




The Drum (3/30)

APAC is set to remain the global leader by both downloads and revenue, with China forecasted to lead in both categories, growing 19% (downloads) and 24% (app spend) from 2016 to 2021. India will also be a strong driver for downloads through 2021.



Computerworld (3/28)

“Our annual survey shows moderate 3% growth in IT pay -- but salaries could be headed for a roller-coaster ride, with wildly different forecasts from experts on IT spending, hiring and compensation.

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