Tech & Marketing News from IDG

March 31, 2017

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The Drum (3/31)

The report claims executives from some of the biggest brands on the internet have agreed to consider a forum, as well as to share their collective expertise with younger internet companies to help curb extremists' use of their platforms.


The Drum (3/31)

The communications giant has been quietly snapping up streaming rights from television networks, a sign that any launch could be near, but it has yet to comment publicly on the speculation. Rivals such as AT&T are already ahead of the curve in this regard with its own DirecTV streaming service.

Bloomberg (3/30)

The U.S. software giant is launching a new lab in Munich -- following openings in Redmond, Washington and Shenzhen, China -- for customers investing in the so-called Internet of Things, the idea that everything from refrigerators to industrial robots will be connected to the web.

Bloomberg (3/30)

“Huawei's main business of networking equipment is also slowing as phone carriers rein in network rollouts and prepare for the advent of faster 5G standards. And smartphone competition at home from the likes of Oppo is intensifying.


Bloomberg (3/30)

“Billionaire co-founder Lei Jun expects to double revenue in India this year to $2 billion. Beyond hardware, the company chalked up $1 billion of revenue in 2016 via the 10 million-plus active users of its suite of mobile apps and services, he added.




The Drum (3/31)

Weak measurement, poor ad placement (to say nothing of fake news) – all this is fresh stimulus to change how we value, place and report digital media. For advertisers (and their agencies) who have been seduced by the digital media bandwagon for so long, now is the opportunity to scrutinise. For the tech giants, now is the time to engage.



CMS Wire (3/30)

“One thing a lot of CMOs miss is that these campaigns usually generate interactions and sales from the same engaged members of your customer base. Or worse, you are marketing only to the same customer segment, who then gets turned off by your constant retargeting with the same old “come-back-and-buy-these-items-you-left-in-your-shopping-cart” message.

Adweek (3/30)

Today, that test of trust began again in earnest, as Samsung debuted the Galaxy S8 and Galaxy S8+. It’s also debuting its most ambitious marketing campaign yet with a series of spots created with R/GA, Turner Duckworth and Wieden + Kennedy.

MediaPost (3/30)

For professionals working in tech, the rise of chatbots and programmatic advertising has increased efficiency in the workplace, but it has also caused many to wonder if these increasingly intelligent machines will soon make human workers redundant.

Adweek (3/30)

According to HelloSociety, which was acquired last year by the New York Times, 60 percent higher campaign engagement rates are driven by micro-influencers; those campaigns are 6.7 times more efficient per engagement than influencers with larger followings, which makes them more cost effective




MediaPost (3/30)

Magna estimates that 2016 ad revenue grew at a stronger 5.7% pace, reaching $493 billion. Magna states the slower rate of growth is attributable to lack of cyclical events such as the Olympics and major political campaigns that added $3.5 billion in incremental ad spend last year.



IDC (3/29)

Global spending on security solutions is expected to accelerate slightly over the next several years, achieving a compound annual growth rate (CAGR) of 8.7% through 2020 when revenues will be nearly $105 billion.

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