Tech & Marketing News from IDG

March 6, 2017

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The Drum (3/6)

Facebook has finally begun rolling out a ‘disputed’ tag with which to label fake news stories amidst immense pressure to act over the propagation of fabricated stories and misinformation on the service. The belated effort will see suspect stories flagged by an exclamation mark warning sign alongside a message indicating that its contents have been disputed by fact checking websites.


Computerworld (3/3)

Greenpeace protesters briefly unfurled one large black banner about 40 feet long and 40 feet wide on the multi-story building where Samsung held its event. But the banner was quickly removed by building security, according to attendees.

MediaPost (3/3)

Steve Burke, CEO of NBCUniversal, in a memo sent to employees on Friday, said: 'We expect to launch even more Snapchat shows with additional NBCU brands in the coming weeks among other projects. On the heels of that success, we are already planning an expanded partnership with Snapchat and BuzzFeed for the 2018 Winter Games in South Korea.'"

VentureBeat (3/3)

The money comes from the Cisco Spark Innovation Fund, a $150 million commitment to support collaboration around the messaging app, Cisco VP Jason Goecke told VentureBeat in a conversation on Cisco Spark. The app was built to interact with Cisco hardware, like the Spark board, and video endpoints in meetings.

MediaPost (3/3)

HP issued this statement: 'HP is continuing its marketing reinvention by consolidating its media and search spend with Omnicom’s PHD. This change helps to create competitive advantage in the way we develop creative work while leveraging data and insights to improve marketing effectiveness.'"





Bloomberg (3/6)

While venture capitalists often try to assess startups’ potential one by one—at the moment they hear a pitch—some market researchers such as Quid are trying to crunch data on tens of thousands of startups to come up with their own set of best bets.



CIO (3/5)

A new quantum computing program called Q at IBM will be remarkable in its own right. In a few years, IBM plans to create a quantum computer with more than 50 qubits, which should push conventional computers one step closer to the trash heap.

VentureBeat (3/5)

Despite the pervasive talk of 5G at MWC, and the need for every booth and product to hype it relentlessly, the reality is that it remains far over the horizon. The need to sort out technical issues, standards, and business models points to the roadblocks that still remain.”

Adweek (3/3)

“From Denny's viral tweet, Snapchat and YouTube data, and connected cars, it was a stellar week in digital marketing stats. This list compiles the nine that really stood out.

Marketing Land (3/3)

A competitive content insights report can be an exhaustive report, or it can be more high-level. Some agencies offer a very thorough competitor content report. It’s incredibly useful for clients and helps drive their overall digital content strategies for months or even a year to come.

Wired (3/3)

You can’t quite call it a trend, but seeing so many manufacturers invest in their own chipsets marks a significant shift in an industry long dependent on the same few silicon specialists. Like all big bets, it carries the promise of big rewards for the companies and their customers—and the threat of just as many risks.




Network World (3/4)

“While Android smartphone shipments are projected to edge up from 85% this year to 85.3% in 2021 and Apple iPhones are expected to slip a tad from 14.7% to 14.6%, Windows Phone's meager 0.1% share in 2017 will drop to 0% if IDC is on the mark.



eMarketer (3/3)

Developing infographics, videos and other high-production-value content can be costly, but only 10% of the technology investment brands make is geared toward creating content, while 90% is allocated to marketing it, according toNoah Brier, co-founder and CEO of social media marketing company Percolate.

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