Tech & Marketing News from IDG

May 16, 2017

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Bloomberg (5/16)

Stephen Chandler, Notion Capital’s managing partner, said Notion was eager to bring on U.S. investors, who seemed more receptive to Europe than just a few years ago. 'Three years ago they were dismissive and saw no reason to come to Europe,' he said in an interview.

CIO (5/15)

'No content or any customer documents sent through DocuSign’s eSignature system was accessed; and DocuSign’s core eSignature service, envelopes and customer documents and data remain secure,' DocuSign said in a post.

Bloomberg (5/15)

A wave of threats demanding a ransom of $300 to unlock the computer or risk losing data hit more than 200,000 computers in at least 150 countries from the U.S. to Europe to Asia. The malware used a technique purportedly stolen from the U.S. National Security Agency.





AdExchanger (5/16)

“'In the past, most of Intel’s outbound marketing was around big media buys and creating a big presence from a mass perspective,' said Alyson Griffin, VP of global marketing at Intel. 'Now we’re building the infrastructure and pipes to do automated lead nurturing.'”



CIO (5/16)

When most IT execs hear the term 'corporate privacy policy,' they think about what their company promises its consumer customers in policies such as those from LinkedInUber and Evernote. But what about policies in contracts entered into with businesses that will handle data from or about your company?

VentureBeat (5/15)

Where were you 20 years ago today? If you were Jeff Bezos or a shareholder with enough foresight and confidence to invest in his startup, you were probably celebrating Amazon’s IPO, which raised $54 million — which in turn helped build a $465 billion company.

Digiday (5/15)

Ad agencies and influencer marketing platforms have emphasized the rise of micro-influencers (those with a following in the 10,000 to 100,000 range), but most brands still determine the value of a social star by its number of followers: The more followers an influencer has, the higher rates the person can command.

Computerworld (5/15)

The difference between the earlier WannaCry attacks and the latest one is a worm-like component that infects other computers by exploiting a critical remote code execution vulnerability in the Windows implementation of the Server Message Block 1.0 (SMBv1) protocol.

The Drum (5/15)

We’ve seen a number of new titles crop up in recent history – chief data officer, chief experience offer and, in a few unfortunate instances, chief magic officer. Whether these roles have staying power remains to be seen, but they’re about to be joined by another new kid in the C-suite: The chief artificial intelligence officer. Or something like that.

AdExchanger (5/15)

By owning the entire supply chain, avoiding sourced traffic and inking direct relationships with supply partners, private native exchanges create fewer opportunities for low-quality or fraudulent players to slip into their exchanges, said Tyler Pietz, founder at Two Rock Consulting.





MediaPost (5/16)

Innovid said that while advanced video can come in many forms, the two categories that the study focuses on are designed to engage viewers within the ad itself (custom interactive) vs. videos designed to encourage the user to click through to a new webpage or app, independent of the ad.

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