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title: Tech & Marketing News from IDG (May 17)
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 Tencent, Alibaba set the pace for global technology; Yahoo to buy back $3 billion worth of stock before Verizon deal closes

| View in Browser Tech & Marketing News from IDG May 17, 2017    IAB Tech Lab Officially Releases Dynamic Content Ad Standard MediaPost (5/16) “The Interactive Advertising Bureau (IAB)'s Tech Lab has officially released the Dynamic Content Ad Standard in a bid to 'increase the fluidity of ad formats and in general allow for more of a content-driven model where an ad simply becomes a rendering of several pieces of content.'”   Tencent, Alibaba Set the Pace for Global Technology: Chart Bloomberg (5/16) “China’s two largest corporations have gained more than 35 percent this year to become the best performers among the world’s 10 most valuable technology companies. Tencent Holdings Ltd. and Alibaba Group Holding Ltd., both of which report quarterly earnings this week, have outpaced the S&P 500 as well as industry stalwarts Facebook Inc. and Amazon.com Inc.”     Google Launches Cloud IoT Core Service for Enterprises Computerworld (5/16) “The service, Google Cloud IoT Core, is designed to help enterprises, including utilities and transportation agencies, securely connect globally distributed devices to the Google Cloud Platform. There, the data can be centrally managed and integrated with Google's data analytics services, said Indranil Chakraborty, cloud product manager at Google.”   Yahoo to Buy Back $3 Billion Worth of Stock Before Verizon Deal Closes VentureBeat (5/16) “When the deal closes, Yahoo will shed most of what we think of as Yahoo and dump it in the lap of Verizon, where it will be crazy-glued to AOL and live on under the new brand name Oath. Yahoo will mainly hold the company’s 15 percent stock ownership of Alibaba but will otherwise live on as an empty corporate shell.”     Facebook Fined for Violating French Digital Privacy Regulations VentureBeat (5/16) “The fine is modest for a company of Facebook’s size. But France’s Commission Nationale de l’informatique, or CNIL, noted that France is just one of several European states that have been probing the impact of those changes. Belgium, Germany, the Netherlands, and Spain also have ongoing investigations at various stages.”         CIO Career Coach: Bringing a Product Management Mindset to IT CIO (5/17) “When every company is becoming a technology company, management is populating the product development organization with software engineers, or they are asking IT to deliver revenue generating products for the first time. Either way, the lines between IT and product are beginning to blur.”     Communicating Change, Engagement and Relationships, B2B style The Drum (5/16) “Business to business (B2B) marketing may want to be like business to consumer (B2C) marketing, but the cold hard reality is that its highly complex engagement with its customers may not allow such a transformation. Yet B2B marketers like Robin Matlock, chief marketing officer, VMware are trying to transform B2B marketing by focusing on customer engagement, rather than pipeline.”     Microsoft, Amazon Go After Enterprises with New SAP Cloud Offerings Network World (5/16) “There are some fresh public cloud offerings on the horizon for SAP database customers, thanks to Microsoft Azure and Amazon Web Services. Both companies have announced new infrastructure services for the HANA database software aimed at giving customers tons of memory for workloads that need it.”     What Are We Doing Wrong In The Fight Against Phishing? MediaPost (5/16) “The cause of this weekend’s cyber attack is still under investigation, but researchers have already begun to examine email as a possible culprit. Email-based phishing attacks have become a favorite of cybercriminals, and phishing is now the primary entry method for hackers accessing organizations, according to a recent Symantec security report. ”         Measuring Marketing’s Impact on Pipeline and Revenue Are Key Challenges for B2B Marketers, Study Suggests The Drum (5/16) “The Demand Gen study revealed that most B2B marketers realize shortfalls in their current ability to measure and analyze performance and impact, with 40% agreeing it needs improvement, 36% offering an average score and 9% saying it is poor or inadequate.”     Email Subscribers Are Not Turning Away from Brands, But Increasingly Clicking to Open The Drum (5/16) “Although it is generally believed that buyers that are also businesses don’t want personalized content, B2B brands have seen the highest CTO rate (19.3%) this past quarter. The report found that using personalized, relevant subject lines and marketing the right products, projects and services to the right customers remains key.”     Connect with Us   FoundryCo, Inc.   501 2nd Street    San Francisco  CA   94107   United States  This email was sent to you because you are subscribed to Tech & Marketing News from IDG.  Update your email preferences \| Unsubscribe \| Privacy policy |
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