Tech & Marketing News from IDG

May 3, 2017

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IDG (5/3)

CIO Executive Council from IDG announced today that its website was recognized with a 2017 Bronze American Advertising Award (ADDY®), presented recently by SDX, a San Diego media, marketing and technology organization. The Council’s website was honored for its outstanding digital creativity and user experience design.
Bain, Carlyle, Thoma Bravo Are Among Bidders for Citrix

Bloomberg (5/2)

Citrix, which has a market value of about $12.3 billion, has also attracted interest from at least one strategic suitor, the people said. The name of the corporate bidders couldn’t immediately be learned. No final decision has been made and Citrix may choose not to pursue a sale, the people said.

The Drum (5/2)

Alphabet-owned Google is by far the largest media owner in the world, attracting three-times more ad revenue than Facebook, according to Zenith. In total it pulled in a $79.4bn portion of global ad budgets in 2016 against its rival's $26.9bn.


Bloomberg (5/2)

Investor confidence has been mounting ahead of a major iPhone revamp due later this year. Yet competitors released new high-end smartphones recently, putting pressure on Apple to deliver a device that’s advanced enough to entice existing users to upgrade and lure new customers.

Digiday (5/2)

The new name is supposed to work on multiple levels. About CEO Neil Vogel said the dot is a nod to the period that was core to the publisher’s old logo, while a dash is a typographic symbol used to move things toward what’s next.

Network World (5/2)

In response to that change, Cisco says: 'We have been working on a platform-independent solution to bring choice back and to free customers from being locked into the VMWare-only virtual switching option. This solution will provide customers with a high level of consistency and control, extending beyond on-premises VMware vSphere environments.'





Digiday (5/3)

Digital advertising is expected to account for 77 cents of each new ad dollar in 2017, according to GroupM’s 'Interaction 2017' report, out this week. Unsurprisingly, Google and Facebook are leading the pack. More than two-thirds of global ad spend growth from 2012 to 2016 came from those two companies.

VentureBeat (5/3)

Founded in 2012, Agolo in its original guise was all about helping users curate their Twitter feed to focus on tweets and conversations that were most relevant to their preferences. But that early beta, it seems, was more of a proof of concept, showing how it’s possible to crunch vast swathes of information to zoom in on the data that matters most.

CIO (5/2)

Developers have a new tool to help mobile apps understand text, thanks to a Facebook open source project update on Tuesday. The social networking company’s AI research group released a new version of FastText, a programming library that’s designed to make it easier for developers to deploy text-focused machine learning systems.

Wired (5/2)

In the most inconspicuous hustle of all, apps have increasingly incorporated ultrasonic tones to track consumers. They ask permission to access your smartphone microphone, then listen for inaudible 'beacons' that emanate from retail stores, advertisements, and even websites.

Network World (5/2)

“If this whole situation might be prompting you to make a clean break from your carrier’s email system, here are a few free messaging services that you might want to consider, some more obvious than others.

The Drum (5/2)

There are many levels to what could be considered as having an ‘in-house programmatic operation’. Blodwell adds: 'We believe in-housing programmatic boils down to how much of the resource and how many of the commercial agreements an advertiser owns themselves in relation to their programmatic activity.'




MediaPost (5/3)

According to research from Yahoo and Maru/Matchbox, 80% of IT decision makers travel for work (46% of them travel at least once a month), making mobile a nearly essential marketing platform. However, when not traveling, they spend a good portion of their time using traditional computers anywhere from 3-9 hours a day.
US and UK Marketers See Eye to Eye on Data-Driven Marketing

eMarketer (5/3)

Marketers in the US and the UK are both embracing data-driven marketing, but adoption of specific data use cases varies between the two countries, according to new data from customer analytics platform provider BlueVenn.



eMarketer (5/2)

Ad technology firm Innity operates offices across nine countries in Southeast Asia and Greater China. Shuba Krishnan, Innity’s director of business development, spoke with eMarketer’s David Green about the region’s surging demand for content marketing, efforts to improve transparency and how performance failures have damaged confidence in open exchanges.

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