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Top Stories PwC Acquires Design Agency Pond, Furthering Advertising Push The Wall Street Journal (5/31) “Pond is an 18-year-old, 75-person, Stockholm-based product and service design firm that has worked with clients including Volkswagen and Jameson. PwC acquired Pond’s design business only. Pond continues to operate a separate consulting business.”
New York Times Offers Buyouts, Scraps Public Editor Position Reuters (5/31) “The latest round of buyouts will be mostly offered to editors, as the Times seeks to shift the balance of editors to reporters, according to a memo filed with regulators from Dean Baquet, executive editor, and Joe Kahn, managing editor.”
Google is First to Offer Intel’s Skylake Processors in the Cloud VentureBeat (5/31) “It’s a move by Google to better compete with other cloud providers like Amazon Web Services and Microsoft Azure, which have yet to launch their own Skylake infrastructure products. AWS announced a set of Skylake-powered C5 instances for its Elastic Compute Cloud last year, but those have yet to launch.”
Cisco Rolls Out Cisco Enterprise Agreement for Software Network World (5/31) “Cisco is a company that most think of as being hardware centric, but it has rapidly been changing to a software model. In 2015, the company introduced its Cisco ONE pricing structure for some products and then extended it to security at the end of 2016. ” Promoted Content Tech Content Marketing 2017: Benchmarks, Budgets and Trends Content Marketing Institute, Marketing Profs “Content Marketing Institute’s latest research shows technology marketers are more committed this year to increasing their content marketing efforts. However, only 24% of tech marketers say they are extremely or very successfulwith their overall approach to content marketing. So what specifically about their content marketing approach isn't working?”
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Industry Perspectives The State of Mobile Advertising Digiday (6/1) “The likes of Facebook, Google and Snap are driving the rapid growth of mobile advertising, which includes social, video, search and programmatic. Here’s a look at the state of mobile advertising, based on industry reports and the takeaways for marketers.”
7 Internet Trends From Mary Meeker’s 2017 Report That Marketers Should Know About Adweek (5/31) “According to the report, total growth in internet users will be fairly flat this year, growing by 10 percent over last year. Meanwhile, time spent with digital media will see 'solid growth,' especially in the realm of social media and video.”
5 Essential Questions About Andy Rubin's Essential Phone Computerworld (5/31) “Say what you will about the price, but there's something undeniably intriguing about the Essential Phone and its unusual selling points within the high-end Android phone realm. There's also, however, a lot about the device that we simply don't know -- and some of that information is pretty darn important.”
Executives and Entrepreneurs Debate the Challenges of Enterprise AI VentureBeat (5/31) “'Entrepreneurs talk about ‘democratizing data science,’ but then in a pitch the first words out of their mouth are ‘we have this new auto-feature-engineering tool’,' complains Casalaina. 'There are 20,000 people in the world who understand what feature engineering is. Once you say that, you’ve lost your audience.'”
Inside Google’s Global Campaign to Shut Down Phishing Wired (5/31) “Google's massive user base and footprint on the web make its services and customers prominent targets for every imaginable phishing attack, not to mention all the other manner of hacks and assaults. But phishing presents an especially tricky problem. Campaigns are hard to spot by design, and also evolve rapidly.”
Resesarch Insights Worldwide Shipments of AR/VR Headsets Gain Momentum in the First Quarter with Strong Growth Forecast for the Rest of 2017 IDC (6/1) “VR represented the vast majority (more than 98%) of headsets shipped during the first quarter. Within VR, about two-thirds of all headset shipments were screenless viewers, such as Samsung's Gear VR and Google's Daydream View. Meanwhile, tethered VR headsets, such as the HTC Vive, Oculus Rift, and Sony's PSVR, accounted for one third of the market.”
Video Ads Now Half Of App Marketer Spend MediaPost (5/31) “Considered the fifth-most-effective app install format, interactive ads -- or 'playables' -- are now being used by 64% of top app install marketers. Going forward, budgets assigned to interactive ads are on the rise, according to AdColony’s latest App Install Marketing Survey.”
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