May 30, 2017

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Outbrain Expands Programmatic to AppNexus Marketplace
The Drum (5/29)
The service will allow AppNexus Marketplace customers to bid on Outbrain’s inventory. This move follows Outbrain’s launch of their partner network and Axel Springer signing a deal with AppNexus.

Tech Giants Acquired 34 AI Startups in Q1 2017
VentureBeat (5/28)
Tech giants seeking to reinforce their leads in artificial intelligence or make up for lost ground have been the most aggressive buyers. Google has acquired 11 AI startups since 2012, the most of any firm, followed by Apple, Facebook and Intel, respectively.

SoftBank Considers Raising Stake in U.S. Chipmaker Nvidia
Bloomberg (5/26)
Microsoft Corp., which uses Nvidia’s graphic chips for its Xbox gaming console, has the right of first refusal to buy the shares if another company tries to take a more than 30 percent stake, Nvidia has said in regulatory filings.

Effie Worldwide Names Most Effective Global Marketers
MediaPost (5/26)
Now in its seventh year, the Effie Index recognizes the companies that create the most effective marketing communications ideas from around the world, determined by their cumulative success in more than 40 national, regional and global Effie Awards competitions.

Apple Is Working on a Dedicated Chip to Power AI on Devices
Bloomberg (5/26)
Apple is working on a processor devoted specifically to AI-related tasks, according to a person familiar with the matter. The chip, known internally as the Apple Neural Engine, would improve the way the company’s devices handle tasks that would otherwise require human intelligence – such as facial recognition and speech recognition.”


Promoted Content
Tech Content Marketing 2017: Benchmarks, Budgets and Trends
Content Marketing Institute, Marketing Profs
Content Marketing Institute’s latest research shows technology marketers are more committed this year to increasing their content marketing efforts. However, only 24% of tech marketers say they are extremely or very successful with their overall approach to content marketing. So what specifically about their content marketing approach isn't working?

Sponsored by IDG

Industry Perspectives
How The New York Times Now Has 13 Million Subscribers to 50 Email Newsletters
Digiday (5/30)
A lot of the growth comes from a huge uptick in the number of newsletters it publishes. In the summer of 2015, the Times was sending out 33 newsletters regularly; today, it sends out more than 50 editorial emails at least weekly (along with seven marketing-focused newsletters, which are sent less frequently).

Your Digital Initiative’s Biggest Test May Be Measuring Its Success
CIO (5/30)
“While many CIO conference panels discuss the virtues of digital transformation, their conversations dry up when someone asks how they know if they’re succeeding. There are no standard key performance indicators, magical Net Promoter Scores or other clear-cut metrics for measuring the effectiveness of digital initiatives.

‘It Doesn’t Negate the Negatives:’ Facebook’s Instant Articles Update Ignores Revenue Issues
Digiday (5/30)
Publishers have complained the money they make off visits to IA pages, for example, do not measure up to what they get on their own sites. Facebook, for its part, has introduced more ad formats into and has been testing units that allow publishers to drive subscriptions and email newsletter sign-ups through IA.

Publishers Renew Focus on Search Optimization — and Find New Tricks
Digiday (5/30)
Tactics like stuffing headlines with keywords and passing off old stories as new may have lost favor with Google. But that leaves publishers to try to figure out what Google wants today and optimize to those preferences. They’re also keen to land the coveted spots in its carousel that sits at the top of Google’s mobile search results, a feature it introduced with Accelerated Mobile Pages.

9 Particularly Fascinating Digital Marketing Stats From This Week
Adweek (5/26)
There’s actually good news on the digital crimes front and, like other recent weeks, the last several days have been chock-full with online branding numbers. Here are nine that we found particularly interesting.

Resesarch Insights
Traditional Media to Remain Dominant While Mobile Strives Ahead, Says Zenith Media
The Drum (5/30)
Mobile Internet use will rise to 26% of global media consumption in 2019, up from 19% in 2016, but still falling short in dethroning traditional media such as newspapers, magazines, broadcast TV, radio, Cinema and outdoor advertising.

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