May 31, 2017

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IBM and Cisco System Join Forces to Snuff Out Cybercrime
VentureBeat (5/31)
The companies said they would more closely integrate their products and their customers’ systems to streamline the management of cyber threats. The companies’ security research teams will also begin collaborating.

Salesforce Announces $50 Million Fund to Invest in Cloud Consulting Startups
TechCrunch (5/31)
The team has a'strong commitment to our consulting partners to make sure that we continue to have the partners that we need to grow Salesforce solutions,' said Matt Garratt of Salesforce Ventures. The corporate venture arm is making a special effort to finance companies that are synergistic to the tech giant’s business.

NXP Faces Investor Push to Renegotiate With Qualcomm
Bloomberg (5/30)
Investors including Elliott Management Corp. are seeking to pressure NXP Semiconductors NV to renegotiate with Qualcomm Inc. to persuade the U.S. company to raise its $110-a-share purchase offer. Elliott is one of at least three large NXP shareholders agitating for a higher price.

Intel Tries to Squash AMD Revival With New High-End Chips, Brand
Bloomberg (5/30)
Intel’s only competition in PC processors, Advanced Micro Devices, has demonstrated its new Ryzen product outperforming Intel chips. AMD is trying to muscle in on one of the few attractive parts of the PC market with new products the company began offering in the first quarter.

Promoted Content
Tech Content Marketing 2017: Benchmarks, Budgets and Trends
Content Marketing Practice, Marketing Profs
Content Marketing Institute’s latest research shows technology marketers are more committed this year to increasing their content marketing efforts. However, only 24% of tech marketers say they are extremely or very successful with their overall approach to content marketing. So what specifically about their content marketing approach isn't working?

Sponsored by IDG

Industry Perspectives
WWDC 2017 Wish List: New Features We Want in macOS 10.13
Macworld (5/31)
“At WWDC, Apple will reveal what’s in store for macOS. Everyone has their gripes about macOS, even if they mostly like it. It’s the rough edges on a product that’s matured and refined over time that keeps scratching at us, though, making us ask for better. Here’s what the Macworld staff and readers would like to see.

AOL CMO Allie Kline On Why Oath Will Be the P&G of Media and Technology
The Drum (5/30)
AOL CMO Allie Kline will become CMO of Oath and recently spoke to The Drum about where the name came from – and why it is technically Oath: – as well as what Oath will do and why we should think of Oath as the P&G of media and technology.


The Father of Android Is Back, and He’s Built the Anti-iPhone
Wired (5/30)
As an engineer at General Magic, he built some of the world’s first internet-connected portable devices. As CEO at Danger, he created the Sidekick, a smartphone that defined the category before anyone had invented the term. And then, of course, Rubin created Android, the operating system found in more than two billion phones, televisions, cars, and watches.

UK Pubs Enlist Bots to Fight Against Filter Bubbles Ahead of the UK Election
Digiday (5/30)
British publishers are using Facebook Messenger bots as tools to arm voters against filter bubbles in the run-up to the general election on June 8. 'We were interested in thinking of how to deal with fake news in this election, and we wanted to find a way to deal with the issue of echo chambers,' said William Park, social media editor at The Times and Sunday Times.

Massive British Airways IT Outage Shows Hacking Isn’t the Only Enterprise Risk
Network World (5/30)
According to The Independent, the airline is still working to figure out the precise causes, but some are blaming a common combination of modern and legacy technologies. According to the Register, British Airways maintains two large data centers near its Heathrow headquarters.

Resesarch Insights
CMOs & Brand Managers Confirm That Personalized Brand Experiences Are Increasingly A B2B Marketing Priority
The Drum ( 5/30)
The survey, conducted by Freeman, polled 1,000 B2B and B2C marketing professionals across North America, Asia and Western Europe and found that nine out of 10 of those surveyed confirmed that brand experience is more central to their roles today than it was in the past.

Smartphone Shipment Volume Expected to Recover in 2017 and Gain Momentum into 2018
IDC (5/30)
In 2016, year-over-year growth was 2.5%, marking the lowest growth the industry has ever experienced. With several major devices entering the market this year, IDC anticipates shipment volumes will grow to 1.52 billion in 2017.

Global Media Spend Up 7.2%, Tops Consumer Price Gains
MediaPost (5/30)
“Worldwide consumer spending on media content and technology is growing at a faster pace than global inflation and consumer price index rates. PQ Media says there was a 7.2% gain in global average media consumer spending to $299.97 in 2016.

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